Friday, September 24, 2021

8 Main Benefits of Email Marketing

Posted By: Driss El Amrani - September 24, 2021

Some Key Benefits of Email Marketing

Email marketing can use email to build relationships with your audience. With the right flow of communication, you can send relevant information and convert leads into customers.

People interested in your product or service can subscribe to your list and learn everything they need to know to make a buying decision through email marketing communications.

By building your mailing list with your target audience (people who are likely to benefit from your products or services), you can be sure that email marketing will become a major source of income for your business.

These are 8 of the top benefits that make email marketing the perfect choice for your digital marketing business.

1. Low cost

We'll start with the most important aspect: how much does it cost?

To run professional email marketing campaigns, all you need is a basic strategy and the right tool to experiment with different tactics.

There are many professional email marketing software out there (MailChimp, Benchmark, Sendinblue, Mailerlite, among others). They offer different packages depending on the size of your list (number of subscribers).

The services are fully scalable. You can use a basic plan to start building your contact list, sell your products, and move on to more advanced plans as your online income grows.

2. Full control

You have full control over your communication.

You can:

- Design your resources (eg web forms, emails and landing pages).

- Decide on the type of campaigns you want to launch.

- Segment users to better focus their efforts and achieve better personalization.

Plan your communications carefully to reflect your brand identity and stand out from other businesses in your customers' inboxes.

3. Precision

When organizing your list, ask people to confirm the subscription. This way, you'll know your contacts want to receive emails from your brand, which means you're targeting people who are genuinely interested in your offers. This list is considered to be of high quality and is likely to lead to better business results.

You can perform A / B testing, track stats, and track your campaign results in real time. Based on the information collected, you can make small changes (for example, layout, text, structure or workflow) and optimize your digital marketing program.

4. Easy to use

Creating an email marketing campaign is easy. You can simply drag and drop your models onto the design - no coding required! And if design isn't your thing, you can set up your campaigns with ready-made templates.

5. The preferred marketing medium

According to the Data and Marketing Association (DMA), most people prefer businesses to contact them through email rather than other channels.

The survey results make perfect sense because well-designed email marketing campaigns are relevant and unobtrusive - emails wait in the inbox and subscribers decide when to open and read them. And if you no longer wish to receive the content, you can unsubscribe with a few clicks.

According to marketing guru Seth Godin, authorization marketing means the privilege (not the right) to pre-send relevant, personalized messages to customers who really want to receive them.

6. Can reach mobile device users

The proportion of emails opened on mobile devices continues to grow. According to a benchmarking report, office openings account for 45.69%, followed by mobile openings with 34.31%.

This is how you can reach your customers and influence their purchasing decisions wherever they are. You are also able to integrate online and offline marketing, for example. For example, collecting email addresses at events or when shopping in a physical location.

7. Email is a medium in itself.

The digital marketing strategy is divided into paid, bought and owned media. The email falls under the category of proprietary media (unless it is a sponsored email). Which means that your business is in complete control of this online marketing channel.

In fact, over time, your email list becomes your biggest online marketing asset - a huge database of people eager to learn more about your brand.

8. Targeted and personalized communication

You can collect relevant information from your contacts during the registration process and use it to tailor communications to your needs and preferences. Based on the data, you can create segments of people who share common characteristics.

Your subscribers will stay on your list as long as they consider value in your communication; So you can create a huge email list over time that generates great income.

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